Chicago job seekers can now get help wanted listings sent directly to their handsets as part of the newspaper's effort to expand its classified offerings and appeal to a younger, mobile demographic.
The newspaper claims it is the first in the country to mobilize its job listings. Cellit Mobile Marketing is powering this initiative.
QuickText allows job seekers to text a unique Web ID to a specific to instantly receive a detailed job listing on their mobile device. When the user texts this Web ID to a short code, they are immediately sent additional information to their phone, in the best format possible for their phones. The Chicago Tribune can then log in to a special backend to see which jobs are most popular.
The service debuts this week in conjunction with the printed jobs listings within the Chicago Tribune's Tuesday Business section and RedEye, a free daily newspaper. In September, Chicago Tribune will launch a similar program for new and used car listings.
Browse chicago tribune classified
And, before the end of the year, it will debut one for real estate listings. Wachs said.
Chicago Tribune Media Group presents mobile information offerings such as breaking news and sports alerts, RedEye's Celebrity text alerts, which are sent every weekday afternoon to more than 1, subscribers. The newspaper also offers its audience Metromix's Best Bets, a listing of notable Chicago area events via mobile as well.
This program bridges the gap between print and mobile media. The paper's readers want information right away but aren't always at the computer. QuickText serves job seekers by sending them listings when they want them and to wherever they choose, whether its or their mobile phone.
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Check out the new Marketing Dive site for the latest marketing news. Chicago Tribune mobilizes classified. Author Giselle Tsirulnik.
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