in. Profile is about creating the best first impression using visuals such as your profile photo, profile video and your visual identity.
If you are an entrepreneur who mostly works throug h the Internet, you probably know how important it is to get your photo right. After all, your customers look at your photo and form an opinion about you and your company in less than 1 second. Fortunately, these 11 simple tips can help you create amazing looking portraits.
The perfect selfie: how to take great profile photos for social media
This will help you maintain the same image across all platforms you use for your business. It will also make you instantly recognizable to your customers. Use supplementary photos to tell a visual story of who you are. These are typically not profile photos, so they are rarely square. And they can be used for social media, your personal website and in the press.
Blurred, out of focus pictures; this is what most likely will happen if you use a bad quality camera. Not only he or she will know what pose you should take to look your best.
A great photographer will also be able to recommend settings for the photo shoot that would work best. Expect to spend at least 1 hour to get one decent profile photo, and up to 1 day to get all the supplementary photos.
Secondly, you must be a master of selfies to take a really good picture of yourself. There are exceptions to this rule of course but the majority of professionals and entrepreneurs should use a professional photograph. If you look directly at a light you will squint.
Lighting that is set well can enhance your features. Bad lighting can make you look tired and expose all the imperfections on your face. This photo above has a strong color scheme of teal and green. This would be perfect for someone whose logos or visual identity feature those colors.
Whatever colours are in your logos and visual identity, you should aim to use the same set of colours and similar colors in the photos. And stay away from colors that are clashing. For example for this guy above, he probably should stay away from colors such as orange, purple or pink because they would clutter the visual palette.
The truth is that in most photo shoots, there are plenty of photographs that are bad.
In every 20 photos, there is maybe 1 good photo to use. When taking a picture you should imagine two horizontal and vertical lines that run across the screen. Make sure you position elements that are important to you along those lines.
Tip #1 use a recent photo consistently across all platforms.
According to research carried out by Wake Forest University inpeople consider others more attractive when in their pictures a left side of the face is shown. Researchers claim that it is due to the half of our brain that controls that side of the face, making it more expressive than the right side. Watch this video on the science of attraction in photos:. It is a great idea to select a location that will say something about the nature of your business or promote your brand values.
For example, somebody who has a green environmentally conscious business might choose to use green trees and nature as a background. Also, people tend Gud pics for a profile pic remember better pictures that show off some personality so give them something unique they can associate with you in their mind. Banner photos such as this one above are much wider than they are long. They are also called cover photos and are often used on social media sites such as Facebook, Linkedin, Youtube and Google Plus.
Because all these social media sites have different sizes for banner photos, ask your photographer to keep this in mind and take photos which you can easily crop to the right size for later use. This means the photographer should make the person smaller in the photo and leave plenty of room of all sides, especially horizontally, for cropping later. You will be glad you did when you decide it is time to change the profile picture. You might also be able to use your pictures for other purposes, like marketing materials or presentations.
If you have an Instagramspace out the time to post your newly commissioned photos. Behind the scenes shots are fun and they can be used to give the illusion that you are in high demand with the press. Just look at the guy above.
Accessed 17 February Woollaston, Victoria. Originally published at kaitlinzhang. Kaitlin Zhan Branding is a cross-border marketing agency that provides brand management, digital marketing and online reputation management services for corporate and personal branding clients. The company specialises in technology, fintech, venture capital, private equity and government.
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