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The study was conducted online with more than 1, participants from the United States who were asked whether 41 positive or negative stereotypical attributes such as hostile, sexually promiscuous, or determined were associated with different races or genders.
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Zendaya: ‘i'm hollywood’s acceptable version of a black girl’
Zendaya Coleman has called out Hollywood's beauty standards. The year-old actress says she's the industry's "acceptable version of a black girl".
Speaking at the Beautycon Festival she said colourism within the beauty and entertainment industries needs to end. We're vastly too beautiful and too interesting for me to be the only representation of that. Her comments were made during a discussion about representation with Uber's chief brand officer, Bozoma Saint John.
It's not the first time Zendaya has spoken about a lack of diversity on-screen. The former Disney star told Cosmopolitan in it was important for her to understand her "privilege" as a light-skinned black woman. No, I cannot.
She also addressed the issue of beauty standards in after Modeliste Magazine altered an image of her. Colourism - discrimination against people who have darker skin, usually by people of the same ethnic group - has been in the news recently after a backlash to old tweets by BBC Radio 1 presenter Maya Jama.
The tweets, which have now been deleted, saw Maya mocking dark-skinned women. The year-old was forced to apologise twice after anger that her first apology was directed towards "all women" rather than dark-skinned black women.
The tweets and apologies sparked a big reaction online. Black Mirror and Chewing Gum actress Michaela Coel, who's been pictured with Maya in the past, commented on her second apology.
Black women often ignored by social justice movements
Her acknowledgement that this is a historical and ongoing problem for dark girls in Asia as well as Africa shouldn't be taken for granted. Most people don't admit that bit, because it acknowledges privilege variations within our community.
That particular career can't be easy. As a UK presenter you can't hijack the station and start talking politics. Follow Newsbeat on InstagramFacebook and Twitter.
Listen to Newsbeat live at and every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here. How The Greatest Showman became a film phenomenon.
The BBC is not responsible for the content of external sites. View original tweet on Twitter. What is colourism?
Related Topics. Racism Beauty standards Hollywood. More on this story. Published 14 March
