With all the discussion about sexual fluidity init's only natural that dating and hookup apps would jump on the trend. The latest company to make an entry into the gay hookup app market?
An app called Bro because of course it's called Broa dating app for men who want to have sex with other men, even if they don't necessarily self-identify as gay. Because of the app's avoidance of explicit sexual labels, there is some confusion as to who exactly it's deed for.
Bro founder Scott Kutler told Mic that the app is catering to dudes who want to have sex with other men, without explicitly self-identifying as gay or bisexual. But gay website Queerty wrote that the app caters specifically to "heteroflexible" guys seeking "bro jobs" — in other words, straight men who dabble in gay sex while ostensibly maintaining their straight identities.
This interpretation would certainly be in line with the recent flurry of internet trend pieces highlighting the prevalence of male sexual fluidity, many of which have been pegged to last year's buzzy book Not Gay: Sex Between Straight White Men by Jane Ward. Recent data from the Centers for Disease Control and Prevention supported the idea that "bro jobs" might actually be a thing, reporting that 2.
Kutler is quick to point out, though, that Bro isn't just trying to be a Grindr for straight or "straight," whatever dudes. So despite its "no labels" branding, there seems to be an understanding that the majority of men who would be interested in a networking app for men-seeking-men are likely to be gay or bi. Joe Kort told Mic that given the stigma against men having sex with other men, an app catering to sexually fluid men could be useful.
That said, there's something more than a little problematic about Bro's packaging, which features such hallmarks of bro culture as frat-y red Solo cups and the stereotypically manly mascots not to mention the usage of the word "bro" over and over [and over] again. One might say that for an app that seeks to transcend labels, it sure is clutching tightly onto one label in particular: masc. Kort Looking for sex guy that this will likely be an unavoidable aspect of Bro's existence, but he doesn't necessarily see it as a problem so long as it helps such men become more comfortable with themselves.
They should have a safe space to find similar friends or men that have experienced it and are willing to help; not judge them for being 'closet cases. Such noble intentions aside, the question remains: Where does this leave all the fem gays? By Nicolas DiDomizio.