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Tinder is a dating app that matches users to others based on geographic proximity. They can also see age, and if they have any Facebook connections in common. The Tinder app is built around the idea of the double opt-in — taking out the element of embarrassment and unwanted attention.

Tinder revenue and usage statistics ()

You can only talk to someone if you both like each other. IAC was also responsible for dating sites Match.

The free-to-use app introduced a premium subscription model in with added features Tinder Plusand a third level in Tinder Gold. One-off in-app purchases can also be made. Download our premium app data report Get our comprehensive report with 67 charts and individual data points covering up to date revenue, user and benchmark data for the app industry.

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Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Source: Match. Source: CivicScience. Source: Morning Consult. Source: Statista. Source: Cast from Clay. Source: Sensor Tower. Back init was estimated that 50 million people worldwide use Tinderthough concrete figures had not been made available.

The BBC pinned the figure at a slightly higher 57 million.

We have a clearer picture of paid Tinder users. As of Q4Match Group reported 6. Data source: Match. Online dating penetration runs deep in key markets. As of mid-MarchTinder ranked in the Google Play Store, and fourth in terms of lifestyle apps.

Most downloaded dating apps by country

It has been higher in years, but naturally the ongoing coronavirus pandemic has made online dating a different proposition. Source: SimilarWeb. A year prior, it ranked in the 70s, perhaps reflecting the effect of coronavirus though this does not just mean users are automatically using the app less, with surges of usage reported at least in the early months. Tinder Google Play usage rank, US.

These markets slightly outranked the US at this point. Various surveys have been carried out looking at the demographic data of Tinder users in more detail. CivicScience released one such analysis in early US Tinder penetration by age, vs other apps, percent. Data source: CivicScience. This data does not include any further gender identities, though Tinder does offer multiple options to users. US Tinder penetration by gender, vs rival apps, percent. The first figure is far the highest proportion among the apps analysed here.

As we might expect, we find a decreasing proportion of Online dating popularity by country users in older age brackets. US Tinder penetration by age, users vs former users, percent. Data source: Morning Consult. The Morning Consult data is broken down into detailed demographic.

What do we know? In terms of former users, the proportions are a bit closer, all around the one-third mark. Tinder user penetration increases as we climb through age brackets. We are given a wide of politicalbut we chose to look at the one that has perhaps served as the clearest marker of political allegiance in recent years: Trump. Online dating popularity by country users skew heavily male.

As of December it was estimated that Data source: Statista. In the UK, the ratio is seemingly even more extreme. This imbalance was even more pronounced among Tinder users, for which the ratio was in favour of male users. Data source: Ogury via Net Imperative. Pew Research Center data from Octoberpublished in Februaryinvestigated what percentage of various demographics used Online dating popularity by country apps.

While this looks at dating apps collectively, we might assume that Tinder — as comfortably the most popular dating app in the US — s for no small percentage of these. Aside from sexuality and age, education is the only other decisive indicator, with usage far more concentrated among those who have attended college — even if it was only for a short period.

Source: Pew Research Center. Cast from Clay carried out surveys in early to map the demographics of various popular apps. In the US, it was found that twice as many men use Tinder than women which is better than we see above.

In terms of age group, we still see the highest levels of usage among younger users. Over a third of those agedand a quarter of those aged use Tinder, as well as one in five in the bracket. US Tinder usage by demographic, percent of users. Data source: Cast from Clay. This is also certainly far less of an alarming split than reported by Ogury above.

Usage is still more pronounced among younger users, though a greater proportion of year olds can be found on Tinder than years olds here. As we go up the age groups, usage declines abruptly. We see Online dating popularity by country same disparity between urban and rural users as in the US, and the same curious dip in usage among a lower income bracket here occurring at a lower point than in the US. The UK also break the users into social grade — based on the type of the work carried out by respondents.

UK Tinder usage by demographic, percent of users. The study looked at the age distribution of the profiles they came across, finding a median age of There are various cultural reasons for this, the research group posits. As has been found in other sources see belowmen out women by according to this particular analysis.

Source: GlobalWebIndex. SurveyMonkey Intelligence break down the geographical distribution of the users of various mobile dating apps in US. The greatest preponderance of Tinder users are to be found in the west and the south of the US, while the smallest can be found in the Midwest.

This is roughly in line with the overall population of the US, so perhaps the takeaway from this graphic is that Tinder users are fairly evenly distributed among the US population. Geographical distribution of US dating app users. Source: SurveyMonkey Intelligence.

Authoritative insights into the global app economy

According to Tinder statistics published by SurveyMonkey, only Bumble has a higher proportion of users aged between Just over half of Tinder users fall into this bracket according to this analysis. Tinder comes first in the latter, and second in the former, behind Match group stablemate Match. Source: Wandera. Another set of US Tinder statistics published by SimpleTexting again found Tinder well out in front for the demographic — with over three times as many users as its nearest rival Bumble.

Most popular dating apps worldwide , by of downlo

Tinder usage level by age describe a simple line, declining as we go up the age groups. Only Coffee Meets Bagel shows a similar trend, albeit with a far small sample. Bumble, OkCupid and Hinge are all most popular with year olds. Source: SimpleTexting. Elite Daily published a series of maps which ranked the neighbourhoods of major US cities according to where users swiped right aka liked the most.

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As we might expect, Tinder users in affluent Downtown Manhattan and Uptown Manhattan were swiping right more than any others, followed by Brooklyn. Source: Elite Daily. Before it was all about the tech, San Francisco was known for being a progressive place in terms of sexuality. Fittingly, then, the most swiped right neighbourhood in San Francisco is the Castro — which is notable for being one the first gay districts in the US. Indeed, South End can boast more right swipes than any other neighbourhood in the entire US. The accolade of most swiped right neighbourhood in Los Angeles goes to West Hollywood, which edges out Beverly Hills which finishes in third behind Siverlake.

We do know that in Q4international subscribers ed for 5. Percentage of Brazilian internet users who use mobile dating apps. Data source: eMarketer.

If the eMarketer data sample is reflective of the wider picture, then it represents a shift since a BBC study alongside App Annie of mobile dating apps around the world conducted over At this point, Badoo was dominant across South America.